Under the parental guidance of Schneider Electric, APC is shifting its emphasis from being a successful supplier of power management equipment to becoming part of an end to end energy management company.  Though an engineering company it is now shifting up a gear into taking a lead in the sphere of strategic energy management. In its own words: “From power and control to energy management.”  What this means is that APC by Schneider Electric, are undergoing a transformation.

In the data centre construction space APC believes that efficiency is in standardisation. “Instead of every building being a unique expression of an art what is needed is a standard method of specifying building requirements – In the data centre, there is considerable confusion, I don’t know one customer who knows how to write a good specification for an efficient building,” said Neil Rasmussen, senior VP for innovation, Schneider Electric.  Rasmussen says that 73% of users disregard energy efficient investments with a payback time above two years and that in the commercial sector, many energy-efficiency investments have 6-12 years payback. He remains confident. There are not that many companies with the mix of technologies and the scale to tackle a market that requires engagement on a global scale, he says.

APC says that 90% of the carbon emissions in a data centre come from operations, not construction and much of that could be avoided by efficiency improvements of energy using devices through simple measures including eradicating suboptimal equipment configurations or settings , changing behaviour and automation.

The company is aware of the challenges it faces...

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