Datacentre cooling and power specialist APC has declared war on waste power consumption and is calling for electrical contractors to join forces with resellers to promote the take-up of efficient IT. The company, a division of global giant Schneider Electric, is on a recruitment drive for more channel partners and has outlined its "EcoStruXure" concept for more intelligent and efficient buildings, IT datacentre and infrastructures and power consumption.

In the battle to slow down the production of carbon emissions, the EcoStruXure concept looks at how power is consumed "from plant to plug", and sets out a clear path of products and best practices for building and datacentre design, all aimed to help resellers improve the efficiency for end users.

Speaking on World Environment day last week (5 June), president and CEO of APC, Laurent Vernerey, exclusively told Computer Weekly sister publication MicroScope, "We see some interesting things happening in the market for hybrid resellers in the electrical contractor channel and IT reseller channel. "To answer the needs of the energy management challenge we really need a new breed and we will continue to foster this."

APC, has delivered a suite of online tools such as power consumption calculators and a carbon calculator to give IT managers, CEOs and end users some metrics and parameters to understand what their current consumption is and where potential savings can be made.

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