''We see some interesting things happening in the market place for hybrid resellers in the electrical contractor channel and IT reseller channel. To really answer the needs of the energy management challenge  we really need a new breed and we will continue to foster this.''

Data centre cooling and power specialist APC, has declared war on waste power consumption and is calling for electrical contractors to join forces with VARs to promote the adoption of efficient IT.

The company, a division of global giant Schneider Electric, is also on a recruitment drive for more resellers and also outlined its “EcoStruXure” concept for more intelligent and efficient buildings, IT data centre and infrastructures and power consumption. In the battle to slow down the production of carbon emissions, the EcoStruXure concept looks at how power is consumed “from plant to plug,” and sets out a path of products and best practices for building and data centre design, all aimed to help VARs improve the efficiency for end users.

To this end, APC, has delivered a suite of online tools such as power consumption calculators and a carbon calculator to give users some metrics and parameters to understand what their current consumption is and where potential savings can be made.

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