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APC will actively brand and commit to spending annual marketing dollars to support the need for educating the public and generating awareness of the value associated with being a member of APC's "Protected By" program. APC will use a variety of traditional marketing vehicles (ie. public relations, direct mail, advertising in major IT publications, Currents Magazine) to increase the awareness of this program, and to support its value.
The intent of the APC "Protected By" program logo and its complimentary marketing
branding/awareness campaign, is to provide consumers with additional knowledge about the value of their service providers investment in using APC power protection.
Benefits associated with the APC "Protected By" Program include:
- Members will be given complimentary APC product(s) for use during their authorized membership period.
- APC "Protected By" member listings will be found under the Service Provider section located off of APC's home page. This list will be equivalent to the "Better Business Bureau" or the "Good Housekeeping Seal of Approval" list. Being on this list demonstrates to both current and future customers that the member service providers network equipment is effectively power protected, and can support the availability their customers demand and service providers promise.
- The "Protected By" members list on APC's web site, will have established web links back to member sites. APC's web site has over 1 million visitors per month.
- APC will publish the list of "Protected By" service providers in its quarterly customer magazine called Currents (circulation = 2 million).
- APC will publish the list of "Protected By" service providers in its quarterly "Reseller Review" publication (circulation = 200,000).
- Members will be eligible to participate in beta product evaluation programs, and learn about these new APC products prior to their market introduction.
- APC developed marketing programs (ie. direct mail, e-mail newsletter sponsorships) associated with this program will be designed to increase service provider customers awareness of their commitment to provide them with a world class, high-performance and reliable network solution via participation in APC's "Protected By" program.
- Branding exposure for your company in nationwide, leading computer industry publications via APC marketing programs designed to promote members of this program.
Note: The list of benefits above is only a partial list of the types of benefits members will receive.
You will receive a full list of your member benefits after your membership application has been
processed and approved.
APC reserves the right to withdraw any "Protected By" member benefits if the APC "Protected By" member is not in compliance with all of the program regulations. APC also reserves the right to modify or eliminate program member benefits without advanced or written notice.
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